South Shore residents are consumers with higher than average incomes  Montrealers. They are also very mobile in their immediate environment: 50% of them live and work in the region.

The South Shore at a Glance:

• 285,000 inhabitants
  
• Revenues 6% + higher than in Montreal
  
• Buying power: $6.7 billion
  
• 66% are home owners vs. 50% in Montreal.

The Astral Media Outdoor Columns are close to consumption areas where the people and action are:

• Major malls
  
• Restaurants in Vieux-Longueuil
  
• Cegep Edouard-Montpetit
  
• Sherbrooke University campus
  
• Etc.