Central Montreal extends as far as Pie-IX Boulevard (east), Côte-Ste-Catherine (west), des Pins Avenue (south), and Henri-Bourassa Boulevard (north).

This zone is densely populated and dynamic with over 700,000 workers and 1,800,000 consumers. Central Montreal is very busy from morning to night: thousands of motorists pass through this area every day on their way to work.

The Astral Media Outdoor Columns network efficiently reaches these consumers with one column situated at 92% of subway stations. There are columns at every major artery, such as:

• Papineau Boulevard
  
• Pie-IX Boulevard
  
• De Lorimier Avenue
  
• Du Parc Avenue
  
• Sherbrooke Street
  
• Ste-Catherine Street
  
• Etc.